![Beo tree – a unique way to advertise river areas 3 Beo tree – a unique way to advertise river areas 1](https://vanhoaphuongdong.com/wp-content/uploads/2024/04/vnexpress.net-cay-beo-cach-quang-cao-doc-dao-vung-song-nuoc-3028641-1.jpg)
Beo tree – a unique way to advertise river areas 1
The most prominent feature in the trading method of floating markets in the West is advertising.
Cai Rang floating market opens around 4am, crowded and bustling with hundreds of boats and canoes of all kinds of goods.
This pole is called Beo tree.
The tree is a smart form of visual advertising.
![Beo tree – a unique way to advertise river areas 4 Beo tree – a unique way to advertise river areas](https://vanhoaphuongdong.com/wp-content/uploads/2024/04/vnexpress.net-cay-beo-cach-quang-cao-doc-dao-vung-song-nuoc-3028641-2.jpg)
Boats selling a variety of fruits and vegetables are shown in the display of very rich trees including watermelons, gourds, sweet potatoes, grapefruits, pineapples, bananas…. Photo: canthotv.
There are things `hanging but not for sale`, which are clothes that are being used.
There are things that are `sold without hanging`, which are food and beverage items.
There are also cases of `hanging one thing and selling another`, which is a form of `pulling leaves to sell boats`.
![Beo tree – a unique way to advertise river areas 5 Beo tree – a unique way to advertise river areas](https://vanhoaphuongdong.com/wp-content/uploads/2024/04/vnexpress.net-cay-beo-cach-quang-cao-doc-dao-vung-song-nuoc-3028641-3.jpg)
This is a boat that sells mainly onions and garlic because the bamboo tree has a very large bunch of onions hanging on it.
The image of the Beo tree helps us distinguish between buying and selling boats easily.
Currently, on relatively stable cargo boats such as gasoline boats, repair boats, etc., modern forms of cargo packaging are also applied such as using signs, colored light boxes, posters, and banners.