Do Manh Cuong: 'I survive during the epidemic by selling online' 3
– How did you overcome the general difficult period of the fashion industry amid the epidemic?
– Covid-19 and the need to close stores during the social distancing period have changed the shopping habits of many people, especially with high-end items.
However, in misfortune there is luck.
Do Manh Cuong is often in charge of costumes for many showbiz beauties such as Ha Tang, Ha Kieu Anh, Diem My, and most recently People’s Artist Le Khanh (right).
– How has your working mindset changed?
– I understand customers’ shopping psychology better.
– How are the designs you released during this period different from before?
– Affordable clothing has less high-quality materials such as brocade fabric with hidden patterns, and the design idea is also simple and less emphasized than the old collections.
I only sell on my personal page, setting the first goal of 50 sets.
Do Manh Cuong’s life with his five adopted children
Do Manh Cuong’s life with his adopted children.
– What do you think if cheap, easy-to-buy designs online reduce the value of the brand you’ve built over the years?
– My loyal customers don’t wonder why a 50 million VND dress is only eight million VND.
I think customers clearly understand the difference between the two product lines.
People who love my products, no matter what line they are, are willing to support them.
